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- The question most people don't ask me and why it matters
The question most people don't ask me and why it matters
In this issue, stepping out of your comfort zone is not as scary as it looks, a framework to think through ideas, the 3 best returns on investment, and the effort paradox.
š¤ INTERESTING
Comfort zones are tiny prisons that keep us
from experiencing the vastness of life.
š DESIGN
I get asked all the time what software* I use to make my visuals.
I understand why itās asked but this question frames the wrong problem.
Software enables thinking, but without the thinking, a piece of software is just an empty shell.
The more important question to ask is:
how do you translate an idea into a visual metaphor?
For me, itās a 3-step process.
Step 1: Clarify the message
Everything is downstream of clarity. Without it, no amount of graphics will resonate with the audience.
Step 2: Simplify the meaning
You need to give your message shape so your audience can process it fast and easily.
Step 3: Amplify the insight
This step is critical. Most visual thinkers believe you have to blatantly hammer your reader over the head with the message. But this makes the reader passive.
I believe in trusting the reader.
Leave space in the message for the audience to fill in the gap themselves. Itās not about you looking smart. Itās about making your reader feel smart.
Weāre just touching the surface here, but this is the general overview of the process: Clarify => Simplify => Amplify
*For the record, the software I use is Procreate on the iPad with an Apple Pencil. š
P.S. If you want to start translating your own ideas into visuals, itās not too late to sign up for Cohort 4 of Thinking in Visual Metaphors but timeās running out for enrollment. Class begins Wednesday, March 27th!
š§ ANALOGY
A friendly reminder to appreciate the effort it takes
to make something look effortless.
š¤ WHAT IāM READING NOW
This book is HEFTY. If you donāt know Allie Brosh, sheās the creator of the popular web comic, Hyperbole and a Half (her first book of the same name rose to the #1 New York Times best seller list).
Not only are her stories funny, but theyāre hauntingly poignant and moving, combining visual thinking with written storytelling.
The following excerpt is more on the serious side but has been on my mind all week (in the context of how Allie was processing her grief):
āWhen you can explain things to people who are willing to listen to you explain them, it is extremely difficult to resist fully and brutally explaining them.
It feels good to explain themālike maybe you're getting somewhere.
Like maybe, if you can just ... really explain them, the experiences will realize you're catching on and stop bothering you.ā
āAllie Brosh, āSolutions and Other Problemsā
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When youāre ready, Iāve built a course to teach Thinking in Visual Metaphors: You can sign up for Cohort 4 now ā starts March 27th.
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