Why you should always "root" for yourself

In this issue: the difference between difficult and impossible, the real game you should be playing online, why being "weird" is cool šŸ˜Ž, and the opportunities and possibilities ahead this year!

šŸ¤” INTERESTING

Be sure to "root" for yourself to succeed 😬

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šŸ“ DESIGN

A lot of people are surprised when I tell them Twitter (not Instagram) is the first place I started posting visuals. It’s also my ā€œleast successfulā€ (I cringe at defining success by follower count…but let’s temporarily use this definition).

Over the last 4 years of regularly posting on X, my follower count grew to about 19,000. Nothing to complain about but half that growth happened in the first 6 months. It’s felt like a grind to grow the other half.

Then last week something happened. The algorithm gods in the matrix saw it fit to bring some attention to my X account probably during a perfect storm of the right person seeing the right content at the right time of day.

Dec. 6, 2025 - 4 Likes

Feb. 5, 2026 - 16K Likes

Thankfully I learned early as a creator that social media algorithms are fickle creatures (notice that my content didn’t change, the algo did). It’s a dangerous game to measure success by their metrics. So I’ve stumbled into playing a more infinite game. The game of showing up despite the outcome.

The 3 most important lessons I’ve learned in this game:

  1. You will go on a winning streak

  2. You will go on a losing streak

  3. You won’t know when either will stop.

And this has happened to me in every platform.

The lesson here is not to keep showing up so you too can go viral. If you live by your wins, you die by your losses. I can cough wrong later today and the algo might shift its attention elsewhere.

The goal is to avoid judging your work entirely on likes, shares, and engagement. Instead frame your progress as a byproduct of showing up day in and day out, even if you don’t do it perfectly.

šŸ”® ENCHANTING 

As you get older, you learn to embrace your cringe 😬

ā

That thing that made you weird as a kid could you make you great as an adult.

— Kevin Kelly —

🧠 ANALOGY

The end of January but we're still just getting started.

šŸ¤“ WHAT I’M READING NOW

Sarah Anderson’s comics are perfect for anyone who copes with life by laughing at it (just me? šŸ™‹šŸ»ā€ā™‚ļø). She’s written quite a few books, but my two favorites are ā€œAdulthood is a Giftā€ and ā€œOddballā€. If you’re into reading about the evils of procrastination, the absurdities of adulthood, or the cuteness of kittens, you might dig her work too. While the comics themselves are hilarious, my favorite part of ā€œAdulthood is a Giftā€ are the essays giving a glimpse into Sarah’s behind-the-scenes sketches and creative process.

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